Its microfiber material offers a number of perks that give it the upper hand compared to other common towel fabrics when it comes to taking care of your tresses. Cotton towels absorb too much of the moisture from your wet hair, and the thicker fibers can cause friction when they rub and tug your hair, which leads to frizzy or damaged strands. Microfiber is the goldilocks of towel materials—it absorbs just the right amount of moisture, meaning your hair dries without becoming coarse and brittle. To buy: From $10; amazon.com Many reviewers shared that the towel is so effective that they’ve stopped using styling products altogether. One shopper said, “If I had this hair towel, I would have not spent thousands of dollars buying those creams for my curls.”